NZURI KATI, meaning the beautiful between is tribal jewelry brand inspired by the Maasai people within Tanzania. The company manufactures its jewelry using genuine stones and gems found in Tanzania, specifically the famous and rare, Tanzanite. Some proceeds will go to supporting the Maasai people. Through the harsh Tanzanian environment and terrain, beauty is still present in nature. Similarly, despite the living conditions of the Maasai people, they bring spirit into their lifestyle with their jewelry. With the collaboration of interior designers the branding and collateral were created to fit cohesively with their interior design plans. The appearance focuses on the opposing qualities of beauty found in nature and through constructed jewelry pieces.